Social media management software allows you to manage social media accounts, schedule posts, recommend content, and boost posts. Social media, marketing, and communications departments use these solutions to raise brand awareness, manage workflows, and engage online communities. These teams use social media management tools to create engaging content for marketing campaigns and to maintain an online presence. User access control, content creation, content libraries, calendars, scheduling, archives, and performance analytics are frequently provided by the products. These social media marketing management tools are designed to improve search engine optimization while also increasing inbound traffic, customer satisfaction, and conversion rates. Social media management software frequently includes social media monitoring and analytics software functionality.